We take an eclectic approach to arrive at a coherent global view. We have a number of strong, independent thinkers scanning the horizon in different ways to identify and explore possible inflection points and emergent themes. Deep country knowledge and historical perspective are core to our process. Rather than using a model to mechanically assess the global impact of these themes, our thought leaders, global economists and country specialists come together to choose the right tools with which to explore the implications for individual countries and financial markets. The key to our approach is that we are led by the theme, not the tool. Our deep expertise in sectoral balance analysis, global financial cycle and trends, political analysis and, more recently, contemporary monetary analysis means we are equipped to apply the right tools at the right time.
Our diverse research team allows us the luxury of deep country specialism, and political analysis, alongside our global economists and strategists. Although the individual analyst ultimately owns her view, we do not work in silos. The whole team meets at least once a week to update our macro views and review our global asset allocation. Our lead analysts operate in two modes: firstly “scouting mode” between our monthly publication dates, on the look-out for emergent themes, risks and inflection points –writing, talking to clients, thinking; secondly “integration mode” helping to debate and crystalise our global house view at the mid-month point. Naturally our most experienced economists act as thought leaders and raise the awkward questions—and our team in turn challenges them. Our themes equally emerge from our thought leaders, global economists, and country teams.
Our culture is to produce high conviction views, constantly test them and holding ourselves to account. And we are storytellers trying to explain a complex world. By specialising in serving the investor community, we are able to apply our macro and thematic thinking to the specific needs of varied investment professionals across multi-asset, equities, fixed income, wealth management and specialist classes. Clients use our views both as raw material to inform their own research process and as a source of specific ideas to inform trades or asset allocation over the short, medium and long-term.